Capabilities Statement
Original Illustrated Giftware for Retail, Wholesale & Specialty Buyers
Highly specific humor. Original illustration. Proven wholesale appeal.
Tamara Bissell, Founder & Owner
Brookings, Oregon | 541-254-9550 | Tamara@Pithitude.com | Pithitude.com
Company Overview
Pithitude is an independent illustrated giftware brand founded in 2010 by artist Tamara Bissell.
Rather than chasing trends or broad relatability, Tamara creates highly specific work rooted in observation, humor, and the strange little truths of everyday life. Customers often find their own stories, relationships, and memories in that specificity.
Pithitude develops products from original concept and illustration through production, wholesale, ecommerce, and direct retail. The brand is carried by more than 150 independent retailers nationwide.
At the heart of Pithitude is a simple belief: humor helps people feel seen and connected.
Core Capabilities
- Original illustrated giftware design and product development
- Wholesale ordering through Faire and select direct accounts
- In-house digital and sublimation printing
- Small-batch production and product testing
- Original tourism and destination merchandise
- Ecommerce fulfillment and nationwide shipping
Product Categories
Apparel | Drinkware | Souvenirs | Housewares
Proven Retail & Wholesale Performance
150+ Independent Retailers Nationwide
Pithitude serves independent gift, specialty, tourism, and destination retailers across the United States. Wholesale business is managed primarily through Faire, with select direct retailer relationships.
Pithitude also operates its own retail showroom and print studio on the Oregon Coast, providing direct insight into customer response, merchandising, gift-buying behavior, and product performance.
The company has more than 15 years of ecommerce experience, beginning with Etsy in 2010 and expanding across multiple online sales channels.
What Makes Pithitude Different
Original Point of View
The work begins with Tamara’s own observations, illustrations, and humor rather than trends, stock artwork, or generic market themes.
Specificity Over Mass Appeal
Designs are intentionally particular. Customers recognize their own people, memories, relationships, and experiences in the details.
Original Artwork and Copy
Pithitude’s illustrations and humor are created by Tamara Bissell.
Retail-Tested Development
Pithitude’s own showroom provides direct feedback on what makes customers stop, laugh, connect, purchase, and gift.
In-House Production
Most products are printed and produced on-site, providing direct control over quality, experimentation, and product development.
Company & Procurement Data
Tamara Bissell dba Pithitude
Woman-Owned Sole Proprietorship | Founded March 2010
Brookings, Oregon | Nationwide Service
SAM Registration: Active
UEI: M9KEG4LVKNN9
CAGE: 8D8L3
WBENC WBE: Application in Progress
Primary NAICS
711510 | Independent Artists, Writers, and Performers
Additional NAICS
- 323111 | Commercial Printing (except Screen and Books)
- 424990 | Other Miscellaneous Nondurable Goods Merchant Wholesalers
- 459420 | Gift, Novelty, and Souvenir Retailers